What future for the European audiovisual industry? The EFM presents a dedicated discussion about the challenges facing the sector


The online panel “Perspectives for the Future of the Audiovisual Industry in Europe” was held during the European Film Market on 2 March. Last year, the Berlinale was the last great physical event held before the outbreak really began to reach Europe, and nobody could have imagined the disruption that the health crisis would cause at all levels.

What are the sector’s challenges ahead? What changes will the pandemic bring in the short and long run? Who would have thought that cinemas would be closed for such a long period, or that productions themselves would be halted? These are some of the questions tackled by the speakers attending the event, opened by the welcome speeches of moderator AC Coppens and MEP, Chair of the Committee on Culture and Education of the European Parliament Sabine Verheyen.

A discussion between EFM director Dennis Ruh and Head of the European Commission’s Unit Audiovisual Industry and Media Support Programmes Lucia Recalde followed. Ruh pointed out the major difficulties of planning this virtual edition of the EFM, after the initial idea to make a hybrid event had to be abandoned. Recalde highlighted the significant increase in Creative Europe’s budget for the period 2021-2027 and explained that two of the programme’s main points of focus will be sustainability and the green transformation of the sector, and the promotion of inclusion and diversity. “There will be no revolution in our action, but there’ll certainly be an evolution to make the programme fit the challenges brought on by the pandemic,” she added.

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